Crafted with Love,
Developed with Excellence

Welcome to Urali,
where the timeless comfort of cotton meets the artistry of ethnic elegance.
Founded in Jaipur, Rajasthan, in 2016, we are dedicated to creating breathable, all day natural-fiber wear. From cozy premium nightwear to expressive ethnic ensembles.
With a deep commitment to quality, comfort, and cultural craftsmanship, we bring tradition into the modern wardrobe.

OUR STORY

Our journey began with a simple belief: that clothing should feel wonderful on the skin and resonate with heritage, and be subtle for an elegant look. Driven by this, we started our venture of nightwear, and ethnic clothing rooted in the textile traditions of Rajasthan.

HOW WE STANDOUT?

Grace You Can Feel
Each product is thoughtfully designed using premium materials, focusing on fit, durability, and comfort that lasts beyond one season.

100% Premium Cotton
Naturally breathable, gentle on skin, and perfect for daily wear.

Fashion That Fits You
We offer a broad size range and modern cuts for every body type and style preference.

Sustainable & Ethical Choices
We partner directly with local artisans, ensuring fair wages, mindful production, and safe working conditions.

Handcrafted styling
Inspired by Jaipur’s block printing, timeless motifs, modernized for everyday wear.

Comfort-forward design
Every piece is crafted with ease, softness, and graceful wearability in mind.

OUR VISION

We envision a world where beautiful, breathable cotton wear is accessible, and where each garment connects people with the stories of traditional craftsmanship.

OUR COMMITMENT

At Urali, every garment is made in small batches with attention to fabric, fit, and finish. We’re dedicated to: Minimizing environmental impact through sustainable practices.
Supporting artisan communities and traditional craft.
Ensuring quality that lasts, and provides best possible experience.

JOIN US

Our collections offer ease and elegance. From soothing nightwear to refined ethnic wear. Made in Jaipur and delivered globally, designed with gentle fabrics and conscious comfort.
Visit us on Instagram: @urali.clothing
Reach out at: care@urali.in